When fielding multiple media enquiries, it is easy to fall into the trap of merely reacting rather than taking stock of the situation, planning and taking charge, says Robert Davies, public relations specialist, Stephensons Solicitors LLP
A poor Care Quality Commission (CQC) inspection rating, a home placed into special measures, a notice of proposal to cancel registration – no matter how severe any action by the regulator might be, one thing is certain, the process of addressing these issues can be draining, stressful and complex.
Aside from concerns over long term viability and profitability, one of the most serious considerations for any care home manager is reputation. Namely, how to protect it.
Every right minded business owner knows that ‘cash is king’, but public relations professionals will argue that reputation is the single most valuable asset any organisation can have. Building a good reputation takes time, resources and money. What’s more, it is far more difficult to replace than an existing source of revenue. As Warren Buffett once said, “Lose money and I will forgive you, but lose even a shred of reputation and I shall be ruthless!”
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