Website of The Care Home Environment Magazine

Seven steps to care recruitment success

Tobi Alli-Usman, marketing strategy director of care sector marketing agency Smooth Digital outlines seven ways to attract care applicants.

Being able to recruit quality care staff consistently is an essential part of building a successful and well-regarded care business. There are many challenges that care providers face when they are looking to attract job applicants. Where do you look?  Who do you want? How do you keep them?

The task appears to be especially difficult as demand now outweighs the current carer pool. Care providers are having to go out to the wider job market and sell care as a potential career.

However, we have found attracting quality people into a career in care surprisingly easy and you can too by adopting our seven ways to attract and recruit care staff.

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Upcoming Events

Care Roadshows - Glasgow

Hampden Park Stadium, Glasgow
16th April 2024

Care Show London

ExCel, London
24 April 2024 - 25 April 2024

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 30th April 2024

Care Roadshows - Liverpool

Aintree Racecourse, Liverpool
14th May 2024

Care Roadshows - Birmingham

Villa Park Stadium, Birmingham
16th May 2024

Care Home Awards

Royal Garden Hotel, London, W8 4PT
17th May 2024

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