The social care sector is going through a difficult period in turbulent economic times. Here, Wish marketing agency director Wilf Geldart outlines five essential steps for how care home owners can market their business
In an industry that has gone through a trauma like no other, uncertainty is high and budgets remain tight. Now, more than ever, we need to ensure our prospect marketing and lead generation activity minimises waste and maximises effectiveness.
If you, like many in the social care sector, are beginning to turn your thoughts to increasing new business enquiries but you are not sure how best to plan your marketing activity and make best use of limited budgets, rest assured, you are not alone.
Having worked with some of the best UK residential care organisations for many years, here are some basic steps to help ensure your marketing activity makes every marketing pound work as hard as possible for you.
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