Retirement communities developer McCarthy Stone has appointed Alex Delamere-White as chief commercial officer.
Delamere-White (pictured), currently sales and marketing director at P&O Cruises - part of Carnival - will join McCarthy Stone in early summer.
Delamere-White will be responsible for all aspects of McCarthy Stone’s sales and marketing activity as the company seeks to drive growth.
That includes delivering McCarthy Stone’s brand strategy and purpose of championing the role, wellbeing and needs of older people, as well as progressing its move into rental and other tenures.
Delamere-White will report directly to McCarthy Stone’s chief executive John Tonkiss and will join its executive committee.
“We are absolutely delighted to welcome someone of Alex’s calibre to McCarthy Stone. He joins with a huge amount of experience from another leading business and brings considerable sales and brand-building knowledge,” said Tonkiss.
“He is an excellent marketer who will further develop our marketing effectiveness and help us deliver our growth plan,” he added.
