Website of The Care Home Environment Magazine

Athena Care Homes plants 5,000 trees with Ecologi

Family-owned Athena Care Homes has planted 5,000 trees in Kenya, Morocco and Madagascar in a drive to become more sustainable.

The business operates award-winning homes in Norfolk, Ipswich, Cambridgeshire, and Peterborough. Having established its first care home, Amberley Hall in Norfolk, in 2014, the company now owns and runs five homes.

Committing to reducing its impact on the environment, Athena has pledged to plant five trees for each resident who moves into one of their care homes across East Anglia. So far, Athena has planted 5,000 trees with environmental organisation Ecologi.

As a direct result of Athena’s contributions, Ecologi has been able to help with the restoration of forests in Kenya, save an endemic Moroccan fruit tree species, and plant mangroves in Madagascar.

James Eley, marketing manager for Athena Care Homes, introduced the tree planting scheme in 2021 to help offset the business’ carbon footprint. He said: “Sustainability is very important to us at Athena and we want to protect our environment wherever possible.

“The tree planting scheme allows us to off-set the impact we are having on our planet. It is, however, more than that. It creates a lasting legacy and our families who that those trees are planted in honour of their loved ones.”

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Upcoming Events

Care England Conference

Church House Conference Centre, Westminster, London
16th March 2023

UK Care Week

NEC, Birmingham
22 March 2023 - 23 March 2023

Future of Care Leaders Conference

The King’s Fund, London
Tuesday 28th March 2023

Care Roadshows - Glasgow

Hampden Park Stadium, Glasgow
18th April 2023

The Residential & Home Care Show, part of Health Plus Care

ExCel, London
26 April 2023 - 27 April 2023

Health and Social Care Workforce: Wellbeing, Integration and Sustainability

Kings Place, 90 York Way, London, N1 9AG
18th May 2023

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