Hallmark Care Homes has undergone a bold rebrand in order to broaden its appeal to new audiences and set it apart from other care home providers.
According to the family-run business, which operates 22 homes in England and Wales, the launch has been driven by insight and the changing needs of its customers. Working with creative agency The Corner, Hallmark is spearheading its new look with the launch of a new consumer-facing website.
Hallmark Luxury Care Homes managing director Aneurin Brown said: “After 26 years of delivering excellence in care, we are starting to look at the future and how we, at Hallmark Luxury Care Homes, continue to make the greatest difference for people in the later stages of their life.
As part of a wider business positioning project, our rebrand is the first part of a bigger initiative for us to continue to be the care home provider of choice.”
Sales and marketing director at Hallmark Luxury Care Homes, Christian Poole, added: “Our rebrand is just the first exciting step of an organisational update which will help us to be distinctive and reflect the premium care and facilities that we provide and will continue to provide in the future.”
