Family-owned Affinity Care Consortium has acquired a Solihull care home with the support of a funding package from HSBC UK.
The acquisition of 50-bed Silver Birches care home marks the next step in the Sherwood-based group’s growth strategy. Silver Birches will be refreshed and modernised, including a full redecoration and technological upgrade.
The acquisition comes as part of Affinity Care Consortium’s plan to open six homes in the West Midlands by 2025, in addition to its existing site in Coventry – Coundon Manor – as well as five other services across Stoke-on-Trent and Staffordshire.
As a result, Affinity Care Consortium is forecasting a £2.5 million annual increase in turnover, with 60 new permanent roles expected to be created.
Affinity Care Consortium co-owner Tanzeel Younas said: “Buying Silver Birches marks a pivotal milestone in our strategic expansion into Birmingham and Solihull. Our vision is to breathe new life into existing homes through modernisation and enhancement, while simultaneously pioneering new services in the region to cater to those in need.”
David Subba, healthcare sector lead for Thames Valley & Solent at HSBC UK, added: “We are very proud to be able to support the growth ambitions of Affinity Care Consortium, particularly as in doing so the care facilities for residents in Solihull are being improved. The healthcare sector needs regular investment to ensure facilities are suitable for increasing numbers in need of support and HSBC UK are keen to support this wherever possible.”
