Signature Senior Lifestyle appoints new CEO

Luxury care provider Signature Senior Lifestyle has appointed sector veteran Rob Martin as its new CEO.

For the past four years, Rob Martin has been managing director – care at not-for-profit provider Anchor. With over 20 years of leadership experience in the social care and healthcare sectors, Rob also serves as a board member for the National Care Forum. Prior to moving into care, he spent over seven years in the British Army, serving with the Royal Artillery.

Interim Signature chief executive Steve Gardner will continue in the role until the autumn, whereby he will once again assume the role of chief financial officer.

Rob Martin said: “Signature Senior Lifestyle is a business that has built an exceptional reputation for delivering luxury care underpinned by clinical excellence and compassion. I’m delighted to be joining at such a pivotal time, as the business prepares to open three new homes in 2026 and continues to expand its reach and impact. I look forward to working with a passionate and dedicated team to ensure we remain at the forefront of high-quality care, delivering outstanding experiences for our residents, their families, and our people.”

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