Policy campaigners striving for greater engagement in care can learn how to win over hearts from those delivering services on the frontline, writes Jayne Connery.
The recent analysis by Kings Fund highlighting record low public engagement with social care should concern everyone working in our sector.
For those of us who spend our days listening to families, supporting care providers and witnessing both the challenges and the extraordinary dedication within care homes, it raises an important question: how has something so vital to society become so distant from public consciousness?
Social care touches almost every family at some point in their lives, yet it often struggles to command the same level of public attention as other services. It is frequently something people only begin to understand when they suddenly find themselves needing it.
Log in or register FREE to read the rest
This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text.
If you don't already have an account, please register with us completely free of charge.
