Despite mounting challenges and growing demand, Jayne Connery is optimistic about how innovation is set to transform care for people with dementia.
When Care Campaign for the Vulnerable (CCFTV) was founded over a decade ago, it came from a deeply personal experience of supporting a loved one living with dementia. What began as a daughter seeking answers has grown into a national organisation that works alongside families, care providers and sector leaders to promote safer, more transparent and dignified care for vulnerable people.
One thing has become increasingly clear during that journey: Dementia care is changing.
People are entering care later in life with more complex needs than ever before. Care teams are supporting residents with advanced dementia, multiple health conditions, communication difficulties and behaviours that can be challenging for both families and staff. At the same time, providers continue to face recruitment pressures, rising costs and increasing expectations.
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