The adult social care workforce crisis is being worsened by outdated recruitment models that prioritise quick placements over long-term stability, writes Karan Elvin.
"I'm sick and tired of how recruitment within the care home sector works! I post a job ad paying £13 per hour for my support workers, and before the end of the day I see 20 similar job posts paying £15 per hour... and it's clearly for my home! Recruitment agencies are stealing the applications from me... and then selling the job seekers to me, and then six months later I go through the same cycle! Someone please stop them!" Diana O, Adored Care.
For years, the conversation around adult social care has centred on workforce shortages. Vacancy rates, retention challenges and growing demand are regularly presented as proof that the UK simply does not have enough people willing to work in care.
But after years working inside recruitment and speaking to providers across the country, I have come to believe the issue is more fundamental than that.
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