Home Instead Senior Care acquires SuperCarers

Home care outfit Home Instead Senior Care UK has acquired care introductory business SuperCarers for an undisclosed sum.

Warrington-based Home Instead said the acquisition forms part of its plans to extend the group’s “live-in” care offering to enable more people to be cared for at home.

The purchase of London-based SuperCarers is in response to the changing needs of elderly clients who are looking for live-in care as an alternative to care homes, the company said.

“Home is the place people feel happiest and most secure and our services can support that – we know from our research that 98% of over 65s say it’s important to them that they stay living independently in their own home,” added Home Instead UK chief executive Martin Jones (pictured).

“Acquiring the SuperCarers business is an exciting development for us and will allow us to build on our home care offer to support even more people at home for longer.

“This can be from early stage care, which might only involve using technology to stay in touch with an older person to ensure they are safe, right through to more support around personal care, home help, and then, eventually, live-in care and palliative care.”

The SuperCarers operation will be incorporated into the Home Instead Senior Care model in the coming months.

Part of a global franchise network, Home Instead was established in the UK 15 years ago, growing to 215 offices with 9,000 CAREGivers looking after 14,000 elderly clients.

As a national home care provider it specialises in providing care and companionship in the home for older people, also delivering specialist dementia care, plus live-in care, end-of-life and respite care.