Creed foodservice launches online 2024 trends hub

Wholesaler Creed Foodservice has announced the upcoming launch of its Creed Trends Hub – an online resource destination with a dedicated zone for the care industry.

Launching on 13 November, the Creed Trends Hub is based on Creed’s 2024 Trends Report, a downloadable report packed full of insights and learnings from insights manager Anna Clapson, and also practical guidance from executive development chef Rob Owen on how care homes can tap into the trends in their kitchens and make them work on their menus.

In addition, featured within the zone will be Creed Trends Kitchen – a collection of trend-led recipes that care homes can incorporate into their menus or use to inspire new dish ideas to freshen up their offering.

Anna Clapson said: “We’ve poured weeks of research and expertise into our Trends Hub to make sure we’re bringing the inside knowledge to care homes which will continue to face challenging times next year. It can be overwhelming for care providers, who are already catering for often complex dietary requirements, to also get to grips with the upcoming trends and find ways to link them back to their everyday operations. The Trends Hub is their digital guru, that they can access 24/7, whether that’s during menu planning, during their team meetings, or in development sessions with their kitchen teams.”

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