Jelly Drops introduces essential vitamins to its dementia sweets

Jelly Drops, the startup behind a 95 per cent water sweet developed to help people living with dementia to boost their hydration, is introducing essential B-complex vitamins.

Scientifically formulated by a team of specialists, the addition of essential B-Complex vitamins will assist in maintaining psychological function and help support the immune system, as well as reducing tiredness and fatigue – delivering hydration and a vitamin boost via the same ‘smart sweet’ for the first time.

The vegan and sugar-free Jelly Drops were developed by innovation design engineering student Lewis Hornby to help his Grandma, who lived with dementia, to avoid dehydration. After securing £100k funding from the Alzheimer’s Society, the innovative sweet launched publicly in 2020 to help an underserved market of over 900,000 people living with dementia in the UK.

Dehydration is a common challenge for those living with Alzheimer’s and dementia, who can forget to drink enough water, may not equate drinking with quenching thirst, or may refuse help to drink –often worsening their existing condition to the point where they need to be hospitalised.

Jelly Drops allow individuals to support their own hydration with a tasty sweet – a game changer which has also been helpful in raising hospital patients’ fluid levels and interventions for traditional fluid replacement. By supporting a patient’s fluid intake self-sufficiency, Jelly Drops can support individuals in their discharge from acute care – a clear benefit to their usage among many NHS Trusts.

Jelly Drops come in six fruity flavours: orange, lemon, blackcurrant, strawberry, raspberry, and peach, and make a great gift for loved ones who struggle to stay hydrated, with one per cent profit on every UK purchase also going to the Alzheimer's Society to fund dementia support and research.

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