Sona secures raises $27.5m Series A funding

Care workforce management platform Sona has announced a $27.5m Series A funding round led by venture firm Felicis.

Participating in the funding round were Northzone, Google’s AI-fund Gradient, SpeedInvest, Antler, BAG Ventures, and others. To date, Sona has raised over $40m, and aims to use the new funding to expand its go-to-market function and develop advanced AI capabilities on its platform. In 2023 alone, Sona saw revenue growth of over 400 per cent. To date, over 4.6 million shifts have been created on the platform.

Steffen Wulff Petersen, co-founder of Sona, said: “With Sona, we’re building the ‘self-driving car’ of running a restaurant or a care home. The last 20 years of workforce management was dominated by legacy point solutions that digitized simple paper processes. Sona is building the next generation of workforce management with a truly intelligent platform that enables organizational leaders in complex, multi-location enterprises to put the right people, in the right place, at the right time; and to seamlessly manage their workforce end-to-end.”

Niki Pezeshki, general partner at Felicis, commented: “We are proud to lead Sona's Series A round and support its mission to empower frontline enterprises with cutting-edge workforce management solutions. We believe in Sona's potential to redefine how businesses in sectors like social care, restaurants, and hospitality manage their workforce, and we're excited to be part of their journey towards reshaping the future of work. Ben, Oli, Steffen and the Sona team have already helped over 100,000 frontline workers schedule shifts, and we know so many more will appreciate smarter software that enables their work.”

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