Workforce management platform, Sona, in collaboration with Care England and Consensus Support Services, have unveiled a major new research project.
With input from 300 UK care professionals – ranging from frontline carers to regional managers and senior leaders – the research will explore how providers are investing in growth and adapting to ongoing pressures and opportunities across the industry, examining key issues such as business expenditure, investment priorities, and how organisations are planning to grow in the coming year.
Early insights from the study – expected to be published January 2026 – highlight the ongoing significance of workforce challenges, financial pressures and local authority rates that often fall below the true cost of care. The findings also suggest opportunities for improved efficiency, oversight and leadership through technology.
Abbey Milne, social care lead at Sona, said: “This project is about really listening to both those on the frontline of care and the people leading large organisations, understanding what’s working, what isn’t, and how we can make things better for care providers and their teams.”
Consensus Support CEO Paula Keys commented: “This research highlights the real challenges and opportunities in social care. At Consensus, we see them first-hand and are committed to amplifying care professionals’ voices and using data-led insights to drive innovation and meaningful growth across the sector.”
Care England chief executive Martin Green added: “Sustainable progress in adult social care starts with listening to providers and understanding their day-to-day realities. This research highlights how organisations are adapting and investing under pressure – and why workforce-focused, evidence-based solutions matter most. Care England is proud to support work that puts real provider experience at the heart of future innovation and policy.”
