David Huckerby, managing director of Worcester-based digital and creative communications agency Conteur gives seven quick tips to follow when managing your care home Google Ads.
Running a Google Ads campaign for your care business can be a costly and resource-heavy endeavour. To minimise your management time, I would suggest following the below advice.
1. Create separate ad groups for each section of your business
For care businesses that offer a range of services such as domiciliary care, respite or specialist care, add specific keywords and ads for these in a new ad group.
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