Refurbishment with a Signature touch

Over the course of an illustrious 25 year career in social care, Rob Martin has risen from the post of registered manager — tasked with turning around a failing service — to director level, most recently spending 12 years — first as director of care quality, then managing director — with not-for-profit provider Anchor. His November 2025 move to Signature Care Homes — a luxury provider known for one of the country's most expensive care home builds with Signature at Highgate — arguably marks something of a pivot, and I was keen to learn more about Rob's decision.

Rob Martin: "Good question. My time with Anchor was very fulfilling, very satisfying. I had offers to go and work in other organisations, but Signature was the first thing that felt like a really good fit and the next stage in my career. I was really keen to go somewhere that didn't set limits or boundaries, where you can do the exciting, innovative stuff without restraint. The luxury care space offers a greater opportunity to be able to do that because you're not constrained by social care funding.

"I got excited straightaway because I know I can add value here ... I had the leadership team together [recently] and we talked about what really matters, what the future might look like, and that has helped shape a really clear vision for the future.